Enterprise culture

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Enterprise culture is the root of an enterprise and the enterprise culture concept is the soul of an enterprise. Only there are deep roots, there will be flourished many branches, exuberant leaves and abundant fruits; and only there is soul, there will be essence, energy and spirit.

The enterprise culture concept is the combination of business purposes, values and moral codes of conducts with its own characteristics formed within the enterprise. The enterprise concept of Goocoo Group is the programmatic document that must been acquainted and accepted in mind by decision-makers, managers and operation performers, and is the basic principle for ruling other management systems, policies, specifications, countermeasures, etc.; and is the behavior guidance for managers at all levels and basic principle for various operation and management work.

Excellent enterprise culture is the powerful guarantee for enterprise growing stronger and larger and enjoying sustainable development. The excellent enterprise culture concept is a source of power for enterprise overcoming difficulties and being enduring. We believe that guided by this enterprise culture concept of Goocoo Group, we can better reach the company"s mission and show the spirit and style of Goocoo Group.

Core values - innovation, harmony

Concept definition

As a new force of the Chinese enterprises, innovation is the purchasing group has long been a success, is also a compulsory course for the future survival and development, the purchase of innovation includes both outside of the products and services, also includes the internal operation and management innovation.

If innovation is a means, harmony is the ultimate goal. Harmony are not just of bonhomie, but the relationship between different objects, different culture, thinking, seeking common ground while putting aside differences and different interest guidance and collect accommodation, is based on the common goal of tolerance and appreciation, the purchasing group through resource integration and cultural integration to create a unified harmony inside and outside space for development.

Corporate mission/communication language, vivid and your life

Concept definition

The purchasing group"s mission is associated with human life, is great and the truth, we strive to create conforms to the social demand and the diversification of social progress way of life, let people"s life more colorful, life more fresh and vivid.

"Vivid your life" as the transmission of language use, concise and easy, simple, easy to remember, easy to spread, which emphasizes the pursuit and purchasing group enterprises, also reflected the lifestyle "innovation city" brand core value.

Influence enterprise vision - China, world 500 strong

Concept definition

"Chinese influence is softer target brand," is to become a household name in China"s strong brand.

Tough "fortune 500" is the strength, is to become the important strength of enterprises.


The spirit of enterprise, integrity, sunshine

Concept definition

No letter not made, the enterprise also is such, if you want to achieve the purchasing group"s vision, one must make for customers, employees, partners and the public credibility, because only then can win the trust of everyone.

"Sunshine" refers to the purchasing people with healthy mentality, including open happy work, have the courage to bear, self-confidence, introspection tolerance, teamwork and integrity, is the purchasing people optimistic and enterprising enterprise positive energy.

Business philosophy -- -- integration efficiently

Concept definition

As the adjustment of industry sector and regional market development, the purchasing group is facing manpower and material resources and financial resources, relationships, resources integration problems, such as culture, market, resources integration and innovation become the purchasing group the key driver of high-speed development stage.

"Efficient" as the overall requirements for the purchase group enterprise operation, and for the purchase of individual job specific criteria, to say the team collaboration and individual of executive force is the essential means to achieve resources effective integration and innovation.

Management idea -- -- specialization of human

Concept definition

Professional people do professional thing, through professional management system, professional management team, professional management methods to attract, cultivate professional of professional talent, let every employee can become experts in their field.

The purchasing group of "human" is not just in the people-oriented and considerate care, but also create opportunities for employees, build platform, let employees self expression ability, gain self growth, realize self value, share the achievements of enterprise.

Service concept, to quickly solve, such as the spring breeze

Concept definition

"Quick fix" is the purpose of service, and as a result, the root of the service is to solve the problem, timely and effective to resolve the problem, is the biggest help to colleagues and clients.

"Such as the spring breeze" is the service attitude and experience, the server should not have the "inferior" point of view, there should be no more "down a head" style of work, but should use their own accomplishment and ability of ascension, the service from the heart, let the server such as drink showers, such as the spring breeze.