Goocoo “Red” Chinese Color — A Dark Horse on the Development Road of Private Enterprise

On May 26, the indoor office environment of Goocoo Group takes on an altogether new aspect, bright red LOGO combination is inlaid in the background wall of reception desk and is particularly eye-catching; the hollowed-out Goocoo LOGO glass door decorative bands with red background are exceptionally bright, and brand new business card system will also be enabled, which marks that the new brand image conveying the strategic demands and reflecting the new enterprise cultural features of Goocoo has been officially launched and enabled after more than six months’ design and demonstration.

 Important Carrier for New VI System —LOGO Standard Combination Display Drawing

As the core of brand image, the entirety of Goocoo LOGO uses Goocoo red with the same color of national flag, which is steady and vivid and reflects the "honesty and sunny" Goocoo spirit and passionate and constantly innovative Goocoo mien. The logo is formed by the surrounding of square "six closed hearts" that represents the heaven and earth with the shape like a running gear, which reflects "integrated and efficient" Goocoo speed and is also like a blooming flower, reflecting the brand core value of "innovative urban lifestyle" and the Goocoo mission of "make your life vivid ".

Brand image is the externalization of enterprise culture. Creating a new brand image and enterprise culture is not only the needs of nation-wide and international strategy but also the soft power to support hundred billion strategic objectives of Goocoo. The brand upgrading is only an epitome of comprehensive integration, strategic transformation and rapid and sound development of Goocoo Group.

Strategic Transformation       Efficient Integration

From the commercial miracle created by the first "Goocoo Plaza" to the completion of phased strategy "Arranging in Anhui, marching China", Goocoo Group has always been walking on the business road with steady pace for 20 years, it grasped the pulse of times, had the courage for innovation breakthrough and built a professional team which are able to fight hard battles and be victorious finally, therefore, it has been widely recognized by the society, now, it is fulfilling the great "Chinese dream" with the casting of many "Goocoo dreams". After years of development, Goocoo Group has become a modern service industry enterprise group combining comprehensive real estate, business operations, industrial investment, modern finance and other core business, it was awarded "China Top 50 Commercial Real Estate" and "2012 China Top 500 Private Enterprises" and had taken the first place of "2014 Top 10 Anhui Real Estate Enterprises" etc.. In 2014, the strategic transformation of Goocoo Group will enter the fast lane and it will start the new journey of great-leap-forward development. The Group will strengthen the national layout, accelerate regional deep ploughing in the province and improve the resources integration of business areas to develop a broader international market.

Culture Ushering   Honest and Sun
In order to meet the needs of strategic development, the Group had launched the integrated upgrading project of enterprise culture and brand building in October 2013. New enterprise culture and brand image can show the vivid honesty and sunny image of Goocoo to the external broader international arena; enterprise culture opens the systematized and normalized management process through the guiding of culture inside the Group, gathering of strength and one mind of the leaders and employees. The major move of Goocoo Group on enterprise culture and brand building shows that the group has opened the historical process from systematic management to cultural management. Implanting the new culture into the heart and making it be understood inside the enterprise and practiced outside the enterprise will become the strong spiritual power to promote better and faster development of the Group.

China Influence  World Top 500
As a well-known private enterprise in China, Goocoo Group has always been advocating honesty and sunny enterprise spirit, regarding serving economy and building harmony for its own responsibility, actively fulfilling social responsibilities and enthusiastically participating in various charitable activities, it has become the important force to promote regional economic and social development. In the future, Goocoo Group will further increase input in job creation, improvement of people"s livelihood, poverty assisting, establishment of education, environment renovation and other aspects to play an exemplary role. Forge ahead in unity to promote development and carry on the past and open a way for future to create a new chapter. Adhering to the enterprise vision of "China Influence, World Top 500" and relying on the rapid development of Chinese economy and the strong comprehensive strength of Group, we will to actively build cultural tourism, modern agriculture, urbanization and a series of strategic emerging industries so as to achieve "operation revenue and asset size of two hundred billion" and become one of China"s most influential enterprise groups to contribute our efforts to the development of regional and Chinese economy.