Goocoo Group, a Leader in the Efficiency of China Real Estate Developers

2018 witnesses that Goocoo Group has established for 25 years. Goocoo Group, a local private enterprise in Anhui, has been listed in Top 500 Private-Owned Enterprises in China for five consecutive years (ranking the 243^rd in 2017) and has ranked Top 100 Real Estate Development Enterprises in China for four consecutive years (ranking the 69^th in 2018).

Goocoo Group is a management-oriented enterprise that emphasizes the efficiency. No matter for the development of a single project at the beginning or the operation of multiple projects later, the operations management of “Goocoo Type” always runs through those projects. In 2014, numerous enterprises and even benchmarking enterprises in the industry were attracted by Goocoo Group to learn, observe and study on site for this reason. In 2018, Goocoo Group is among Best 10 of Efficiency of China Real Estate Developers and ranked the fourth. This is the fourth consecutive year when Goocoo Group has been shortlisted as Best 10 of Efficiency of China Real Estate Developers, which is also the only one enterprise of Anhui Province on the rank list.

Goocoo Group is outstanding for its operation management competence, and has been jokingly called as the “Gold-medal Expert” by the outside. And Goocoo Group pursues quick decision making, quick standardized scheme formulation, quick operation and quick implementation, which continues the high-level decision-making of the Group from top, connects the execution of city/project companies to bottom, and coordinates the operations management among each business and management department in the middle, playing a central role. In operations management of the Group, the means and methods including plan management, process management, result management and performance management are comprehensively utilized, and all kinds of resources are coordinated on specific time and space in a reasonable and compliant manner and are acting on specified target points; and the precise plans and rapid process as well as the powerful regulatory means such as examination given by the Group ensures the decision-making to be propelled efficiently as per the established direction and preset pace. This is also one of the secrets of Goocoo Group’s high efficiency.

In pursuit of efficiency, Goocoo Group follows the logic of “no best but better”. In 2017, Goocoo Group, resorting to “Management Improvement Year”, further strengthens all managerial work, continuously deepens its apprehending ability to the real estate policies and its manipulative ability to the market, gives full play to its management advantages and effectively promotes the improvement of its efficiency. On this basis, Goocoo Group further establishes 2018 as the “Effectiveness Construction Year” to devote itself to keep improving the efficiency to enter a new era at a faster pace.