Rovio Announces to Build 9 “Angry Birds” Theme Parks in China

    Finnish game developer Rovio announced in Wednesday that it is planning to build 9 “Angry Birds” theme parks in China in the coming four years. And the first park will be located in Anhui Province. Rovio hopes that the mobile game market boom in China can help reproduce the growth of the company.
    However, just a month ago, Rovio announced that it will employ 130 employees. Since slowed growth of the company, it has to maintain its operation by “simplifying enterprise structures”.
    Rovio still believes that, in view of China mobile game market which is projected to increase by another 93% in 2014 to the scale of USD 2.9 billion,China can help it reproduce the growth in 2018 when its market scale reaches USD 7.7 billion.
    “China is a crucial market for us. We have always been exploring new methods in bridging the digital world with the real one, so as to provide innovative experiences to game funs. Through the cooperation in construction of theme parks, we will not only realize this target, but also set foot in the market sector of theme parks that are rapidly increasing in the world” said by Pekka Rantala, COO for Entertainment Department of Rovio. “We’re delighted that the “Angry Birds” will be closer to its Chinese funs in the future and the theme parks will create places that can involve all family members” he added.
    Rovio is currently cooperating with Anhui Goocoo Commercial Management Group and the area of theme parks under planning is expected to reach tens of thousands square meters.