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【Chinese Real Estate Network】Goocoo Group Winning the Honor of 2017 Best 10 of East China Real Estate Developers Brand Value
In recent days, “2017 Chinese Real Estate Enterprise Brand Value Evaluation Results Release Conference and Real Estate Brand Development Summit Forum” jointly developed by China Real Estate Association, Shanghai E-House Real Estate Research Institute and China Real Estate Appraisal Center was ceremoniously held in Shanghai. Several real estate industry experts, scholars and excellent real estate enterprise representatives participated in the Conference. Goocoo Group won the honor of “2017 Best 10 of East China Real Estate Developers Brand Value”.
Go ahead Steadily and Surely, Continuous Development. After more than two decades of development, Goocoo Group, founded in 1993, has now become a comprehensive and international enterprise group centering on four industrial sectors, namely health care, intelligent manufacturing, industrial real estate and modern agriculture and possessing more than 40 subsidiaries. For a long time, Goocoo Group adheres to the development strategy of Going Steadily and Further, focuses on lean business and internal management, improves itself to lay a solid foundation and cast image to expand influence to achieve the development mode with steady pace, attention to quality, orderly management, powerful risk control, ideal speed and better effect. In 2016, Goocoo Group got new achievements in the aspect of operating income and operating efficiency by virtue of its own strong management capacity and market control capacity under the situation of real estate market ups and downs and changing unpredictably. Up to now, Goocoo still pays attention to two “Special Skills”, namely management and operation. The year 2017 is the “Management Promotion Year” of Goocoo. The Group will take powerful measures and promote the implementation of the measures to further block up the development foundation and stride forward higher goals.
Enterprise Scale, First in Anhui. In 2017, Goocoo Group won the first among Anhui’s Top 10 Real Estate Developers in China, and ranked the 74th among China’s Top 100 Real Estate Development Enterprises. As the leading enterprise in Anhui Province and the local leader in the real estate industry, Goocoo Group is one of the largest-scale and most-influential real estate enterprises, and its projects cover important cities of Anhui Province. After more than two decades of hard work, Goocoo Group has outstanding brand awareness and market position. By virtue of housing real estate, commercial real estate, hotel and industrial park, Goocoo Group achieves large-scale brand effect in Hefei, Huaibei, Suzhou, Bengbu and Xuancheng cities, and finishes several classical landmark cases. Goocoo Group has successfully created Hefei Goocoo Square, Huaibei Goocoo Square, Xuancheng Goocoo Square, Suzhou Goocoo Square, Bengbu Goocoo Square and other high-quality commercial real estate projects, and has become a city card. With a series of “Goocoo Squares” with its own brand feature, Goocoo Group has certain brand influence in China.
Profitability, Rise Steadily. In 2016, Goocoo Group realized gross profit of RMB 4.668 billion, and net profit of RMB 2.351 billion, with a significant increase year on year. From the perspective of profit margin, gross profit margin reached 28.92%, and net profit margin reached 14.57%, which were basically the same as last year. From the perspective of investment return, the return on total assets of Goocoo Group reached 5.97%, and return on equity reached 12.08%. The two indexes are higher than those of the previous year and also higher than average level of the industry. The whole profit efficiency of the enterprise rises steadily.
Public-spirited, Repay Society. For a long time, Goocoo Group has been zealous for common weal. During high-speed development, Goocoo Group does not forget repaying the society. Goocoo Group adheres to the mission of “Making Your Life Vivid”, advocates the enterprise spirit of “Integrity and Sunshine”, takes service economy and creation of harmony as its own responsibility, actively fulfills social responsibility, and takes part in kinds of charity activities, such as building roads and bridges for poor villages, supporting post-disaster construction of affected counties, co-organizing urban brand video public service advertising competition, undertaking entrepreneurship and innovation activities, igniting youthful dream of “Great Lake Famous City Innovation Highland” with creative passion, making more children feel the charm of robot and the strength of science and technology by means of the first popular science public lecture and robot theme summer camp, investing in supporting Hefei Sunshine Volunteer Service Foundation, and establishing Hefei “Goocoo” Severe Illness Aid Special Foundation in 2017, etc. Goocoo Group makes contributions to public welfare step by step, and now has become an important strength for promoting regional economic and social development.