【People.cn】Settle Down in Yinchuan of Ningxia, Integrate into the “Silk Road Economic Belt”

 “No more waiting ,no more wasting ,or got nothing! ……Driving long car, set foot on Helan Mountain”. Helan Mountain, mentioned by Yue Fei, a national hero of the Southern Song Dynasty against the Jin Dynasty, in his famous biography “The Whole River Red”, was located at the junction between Ningxia Hui Autonomous Region and Nei Mongol Autonomous Region, and nearly 2,000 kilometers away from Hefei City of Anhui Province. In 2018, Goocoo Group, a famous enterprise in Anhui, officially settled down in Xixia District of Yinchuan City, the Capital of Ningxia Autonomous Region. At the foot of Helan Mountain in Yinchuan of Ningxia called “Southern Frontier”, Goocoo Group built the first cultural community to spread the idea of “Living Your Life Vividly” and leading a modern lifestyle for the masses of society to the place where the ancient nomads once lived.

Located in the middle and upper reaches of the Yellow River, Ningxia is one of China’s five ethnic autonomous regions. Since ancient times, Ningxia has been connected with central plains, western regions, and northern deserts. It is a region with frequent exchanges between the north and the south of various ethnic groups. Xixia District is located in the west of Yinchuan City, the Capital of Ningxia Hui Autonomous Region, and is the largest area of the three municipal districts in Yinchuan. During the Pre-qin Period, Xixia was a nomadic place for the huns tribe. Nowadays, there are many ethnic groups and cultures in Xixia District, and there are 44 ethnic groups, such as Han, Hui, Man and Mongolian.

Shangmeiyaju Project is the first project of Goocoo Group in Yinchuan of Ningxia. It is located at the west of Wenchang North Road, Xixia District, Yinchuan City, the north of Helanshan West Road, and neighboring to colleges and universities such as Northwest No.2 Minzu University and Xinhua College of Ningxia University. The construction area on the planned land reaches about 700,000 m². This Project includes a variety of types of business, such as government-subsidized housing, commercial housing, small business and comprehensive business, and is the first humanistic market in Xixia District. According to the economic development strategy plan of Yinchuan City in 2017, “Beijing Zhongguancun” investment attraction project is only one way away from this Project. The settlement of Shangmeiyaju Project has greatly enhanced the market position of the development project, and it will become an economic and commercial center in Xixia District.

                                                                                             Aerial View of Project

 The development of Ningxia Yinchuan market is a manifestation of the strategic vision of Goocoo Group, and an important starting point for Goocoo’s northward strategy. Goocoo has formed a national market strategic layout with Anhui region as its base, starting from Yinchuan of Ningxia in the north, arriving in Shenzhen of guangdong in the south and Chongqing in the west, and radiating the economic zone of Yangtze River Delta. Ningxia is located in the silk road economic belt and enjoys significant regional advantages. It has set the goal of building an important base of the silk road economic belt as well as enhancing new advantages of inland opening. Since the reform and opening up, the inland population has moved to Yinchuan several times to promote local economic development, ethnic integration and cultural exchanges. The 21^st century is the “Golden Century” for the development and cooperation of the “New Silk Road” economic belt. The year 2018 coincides with the 40^th anniversary of reform and opening up. With a more open and inclusive attitude, Yinchuan of Ningxia is attracting investment from inland enterprises to build Yinchuan together. Goocoo Group is closely linked with the pulse of the era to promote the pioneering spirit of hard work, expands the territory and integrates into the development and construction of the silk road economic belt. The era has given Goocoo Group the opportunity to hold hands with Yinchuan of Ningxia, and has given Goocoo Group a broader stage of development. Based on the new starting point, the Group will take advantage of the spring wind of reform and opening up to march towards a higher goal with a steady pace!